action quest summer camps teens

How we spent last summer.

The ActionQuest videos are here!

We had a blast shooting in the British Virgin Islands with the ActionQuest crew of 25, and 180 teenagers.

A Guide to Understanding Consumer Psychology from 82 West Marketing & Video Production

The Science and Psychology Behind Video’s Effectiveness

When devising a marketing plan, it’s crucial to understand a bit about human psychology. While it’s true that everybody is an individual, there are many ways in which most people tend to respond and act much the same as everyone else. Campaigns that tap into …

Google names Sarasota eCity 2014

Google Names Sarasota eCity of Florida for 2014

…and gives 82º West a special shout out! From the Sarasota Herald Tribune Published: Thursday, October 16, 2014 at 1:37 p.m. Google Inc. has named Sarasota its 2014 eCity in Florida, a reflection of what the Internet giant calls the city’s strong online business community. …

snapchat marketing

Should Snapchat be a part of your online marketing strategy?

n important part of successful marketing involves staying on the lookout for new ways to reach out to potential customers. Through Snapchat, you may have additional opportunities to get more people to engage with your brand and purchase your products. What is Snapchat and who …

infinite scroll or click

Website Design: Infinite Scrolling or Clicking?

The mobile revolution has had a dramatic effect on the way that we consume content. Smartphones and Tablets are fast replacing desktop computers and laptops and web designers are increasingly concerned with developing sites that are accessible to these devices. For website designers, that means …

best in show

CS&L Recruiting Video Racking Up the Awards

Local public accounting firm, CS&L CPAs‘ recruiting video has won five awards from the Florida Public Relations Association (FPRA), at both the local and state levels. CS&L CPAs was honored for their innovative recruiting initiatives in 2013-2014, which included the use of video and print collateral.  The recruiting video, …

Invodo2014Q1

Use Video to Boost Sales on E-commerce Websites

he days when e-commerce marketers looked at video as something of an afterthought, a nice bit of flash to spruce up their product pages, are long gone.  A host of research studies have demonstrated convincingly that the use of video—in particular, professionally-produced video—to showcase products and …