The ActionQuest videos are here!
We had a blast shooting in the British Virgin Islands with the ActionQuest crew of 25, and 180 teenagers.
The Science and Psychology Behind Video’s Effectiveness
When devising a marketing plan, it’s crucial to understand a bit about human psychology. While it’s true that everybody is an individual, there are many ways in which most people tend to respond and act much the same as everyone else. Campaigns that tap into …
Google Names Sarasota eCity of Florida for 2014
…and gives 82º West a special shout out! From the Sarasota Herald Tribune Published: Thursday, October 16, 2014 at 1:37 p.m. Google Inc. has named Sarasota its 2014 eCity in Florida, a reflection of what the Internet giant calls the city’s strong online business community. …
2 Things You Must Do to Drive Traffic to Your Brick & Mortar Store
While every business owner wants their marketing campaigns to be wildly successful, not many know how to lay the foundation for an online presence that drives in-person sales. Here are two things you must do to help social media and inbound marketing drive traffic to your …
Should Snapchat be a part of your online marketing strategy?
n important part of successful marketing involves staying on the lookout for new ways to reach out to potential customers. Through Snapchat, you may have additional opportunities to get more people to engage with your brand and purchase your products. What is Snapchat and who …
Website Design: Infinite Scrolling or Clicking?
The mobile revolution has had a dramatic effect on the way that we consume content. Smartphones and Tablets are fast replacing desktop computers and laptops and web designers are increasingly concerned with developing sites that are accessible to these devices. For website designers, that means …
3 Important Best Practices to Improve E-commerce Conversions
any users will exit a website before they even go through the checkout funnel. This is usually something that can be rectified with a few small tweaks and has a lot to do with the way your site is optimized, designed and tracked. With this …
CS&L Recruiting Video Racking Up the Awards
Local public accounting firm, CS&L CPAs‘ recruiting video has won five awards from the Florida Public Relations Association (FPRA), at both the local and state levels. CS&L CPAs was honored for their innovative recruiting initiatives in 2013-2014, which included the use of video and print collateral. The recruiting video, …
Use Video to Boost Sales on E-commerce Websites
he days when e-commerce marketers looked at video as something of an afterthought, a nice bit of flash to spruce up their product pages, are long gone. A host of research studies have demonstrated convincingly that the use of video—in particular, professionally-produced video—to showcase products and …
Video is No Longer an Option, It’s Mandatory!
We couldn’t agree more with this video from Bonfire Labs.
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