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The Science and Psychology Behind Video’s Effectiveness
When devising a marketing plan, it’s crucial to understand a bit about human psychology. While it’s true that everybody is an individual, there are many ways in which most people tend to respond and act much the same as everyone else. Campaigns that tap into …
2 Things You Must Do to Drive Traffic to Your Brick & Mortar Store
While every business owner wants their marketing campaigns to be wildly successful, not many know how to lay the foundation for an online presence that drives in-person sales. Here are two things you must do to help social media and inbound marketing drive traffic to your …
Website Design: Infinite Scrolling or Clicking?
The mobile revolution has had a dramatic effect on the way that we consume content. Smartphones and Tablets are fast replacing desktop computers and laptops and web designers are increasingly concerned with developing sites that are accessible to these devices. For website designers, that means …
3 Important Best Practices to Improve E-commerce Conversions
any users will exit a website before they even go through the checkout funnel. This is usually something that can be rectified with a few small tweaks and has a lot to do with the way your site is optimized, designed and tracked. With this …
Video is No Longer an Option, It’s Mandatory!
We couldn’t agree more with this video from Bonfire Labs.
Video in Email Doubles CTR for Ragan Communications
Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of marketing emails …