The Tervis interns took over corporate headquarters on April Fool’s Day as part of a creative marketing concept developed by Tervis and executed with the help of 82 West. A portion of the concept incorporated the Tervis interns posting videos and social media updates providing …
Video in Email Doubles CTR for Ragan Communications
Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of marketing emails …
YouTube Shoppable Video Ads Spotted: Will They Sell Product or Just Annoy?
hortly after the announcement that YouTube would be offering merch annotations and associated website annotations, another salvo was being fired for a test just in time for the holiday shopping season. There are currently videos in which a viewer may click on a somewhat unobtrusive box (annotation) and …