he days when e-commerce marketers looked at video as something of an afterthought, a nice bit of flash to spruce up their product pages, are long gone. A host of research studies have demonstrated convincingly that the use of video—in particular, professionally-produced video—to showcase products and …
Video is No Longer an Option, It’s Mandatory!
We couldn’t agree more with this video from Bonfire Labs.
Tervis Artist Series launches today!
Tervis Tumbler Co., maker of those incredibly addictive insulated cups and glasses you and all your friends use daily, decided to let their customers know that the artwork you see on each tumbler isn’t just clip art. Tervis employs a handful of in-house graphic designers …
Legacy of Valor spot launches!
We’re very proud of the TV commercial we produced for The Patterson Foundation’s Legacy of Valor project. It started airing last week on July 4th so be sure to look for it on ABC7 and SNN6. See it here. Credits: Written by Brian Precourt and …
82 West Helps Deliver on Client’s ‘Intern Takeover’ Creative Concept
The Tervis interns took over corporate headquarters on April Fool’s Day as part of a creative marketing concept developed by Tervis and executed with the help of 82 West. A portion of the concept incorporated the Tervis interns posting videos and social media updates providing …
Sarasota Film Festival
We are proud to provide the Sarasota Film Festival with their official “screenwash” this year. A screenwash is a montage of sponsors’ logos that plays on the screen before each film as everyone takes their seat.
Video in Email Doubles CTR for Ragan Communications
Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of marketing emails …
YouTube Shoppable Video Ads Spotted: Will They Sell Product or Just Annoy?
hortly after the announcement that YouTube would be offering merch annotations and associated website annotations, another salvo was being fired for a test just in time for the holiday shopping season. There are currently videos in which a viewer may click on a somewhat unobtrusive box (annotation) and …